Friday, April 8, 2011

10 Lessons from Facebook

Yesterday evening, I went to a lecture from the best-selling author of "The Facebook Effect," David Kirkpatrick.
He offered 10 lessons that we can learn from Facebook:
1. It doesn't matter how young you are
2. The entire world can change at once
3. Empowered people are the engine of change
4. People want to communicate more
5. It's hard to hide
6. Don't focus on the money
7. The long term matters
8. The news is not what you thought
9. Platforms are the most important technologies
10. Innovation is how companies win.

I found the lecture both insightful and surprising. I was shocked at the growth of the company just in the past year, 47%, and that the number 2 country that uses Facebook the most is Indonesia. Today, there are about 750 million active Facebook users, and the company is gaining more and more power worldwide as the number continues to increase. In terms of its political impact, Facebook gives users a broadcast platform. Whenever these users have an issue they want to speak about, they go to Facebook to broadcast their ideas/beliefs. It’s the most efficient communication tool, and causes a viral broadcast as a result. Kirkpatrick also noted that political leaders use Twitter feeds to broadcast their ideas directly to their followers.

Additionally, Kirkpatrick emphasized Mark Zuckerburg's vision--the vision that he could change the world through technology. It was his persistence and innovative thinking that took the company to new heights. His zeal, in essence, is something that we all should mirror.

After explaining each of these 10 lessons, Kirkpatrick highlighted important points about Facebook's future. Not only are they are going to be more closely regulated by governments, they have to be more concerned about not being transparent enough to users. However, Facebook's dictatorship has helped the company be more efficient and reach to the top of any other Internet social media service.

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